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Your Search Engine Optimization

Search Engine Optimization (SEO) has become increasingly important in helping to achieve high search engine ranking. Most people, when asked what is their preferred search engine, will answer with just: Google. Of course, there are also other search engines such as MSN and Yahoo! which act as key drivers of traffic to your website. How do we ensure that these search engines are listing our websites high in the search engine results? Let's have a look at some of the fundamental aspects of SEO and some of the techniques used in online business.

So what is SEO and why is it important? In a nutshell: SEO is about increasing your website visibility. This is usually a process that is based on search engine results; optimizing by listing your website at the top-or near the top-of the search engine results pages (SERPs). That is why SEO is important in getting maximum exposure for your website by being listed at the top of search results which in turn drives traffic directly to your website. The end result is that potentially more business coming your way. SEO is tremendously helping businesses achieve or build greater online success.

The basics of SEO using keywords:

• Visitors, once they are on a search engine, e.g. Google, type in a specific query that contains keywords

• Google's algorithms make a link between this query text and websites they have previously indexed and then displaying the most relevant SERPs.

•Site owners use this SEO technique to create stronger links between their site and keywords relevant to their site. If the site is successful in achieving this objective, the site will be listed high up in the SERPs for these specific keyword searches.

So now that we understand the basics of SEO, how do we "optimize" Search Engine Optimization?

The answer lies in using two different techniques that SEO specialists call off-site and on-site Technique.

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