MoinaMagness623

De MobileCells

My trade show exhibit experience began young round the dinner table. My dad, Joseph LoCascio, would come home every evening with fascinating stories about designing and building displays and exhibits at various New york exhibit houses where that he worked as graphic artist.

Once the projects he labored on were completed he would take the family into Nyc and show us the results of his artistic handiwork, which often included IBM's Madison Avenue window displays, Crane's display of new bathroom/kitchen fixtures, Allied Chemical's lobby displays, and various displays at the New York Stock market and the World Trade Center. A number of other Sell Gold Irvine CA of his will be on display at trade shows at the Nyc Coliseum, Waldorf Astoria, or the new York Hilton.

My admiration for my father's artistic talents started when I would be invited to join him for his local freelance work on weekends. I'd help him load the car with his art supplies and watch in amazement as he laid out and hand-lettered a bank's new window sign in gold leaf, or even a company's name on a truck door, or even a new sign for a local church.

The exhibit building business was cyclical, and there were instances when work was scarce plus some shop workers had to be laid off for some weeks. Other times there clearly was too much work, Cash For Gold Irvine CA which needed hiring more people and working overtime and weekends to complete exhibits.

My opportunity to work with my father at Exhibit Craft, Inc. in Long Island City, came when the shop was on a full-time time-table, including weekends, to accomplish multiple exhibits over time for the National Hardware Show in Chicago.

I jumped at his offer and was excited to not only be making $1. 50 an hour or so at the age of 14, but in addition to get to assist my dad and begin learning the exhibit building business from the ground up. My work that first weekend - and many more that followed - included cleaning silk screens and squeegees, resurfacing art tables with new paper, sweeping the floor, watchfully peeling frisketed graphic panels, and mixing paints.

I knew right then and there that the exhibit business was where I desired to spend my career. All through high school and after military service I worked at Exhibit Craft, Inc. working my way up the ladder, which included Silk Screen Production, Assistant Production Manager, Shipping and Receiving Clerk, and Assistant to the Purchasing Manager.

A significant career transition came when ECI won the new Olivetti Underwood account and needed an account executive to manage their multiple product exhibits for more than 40 industry events per year. I applied, interviewed, and got the job. To my amazement, I soon found myself in planning meetings at Olivetti's corporate headquarters at 1 Park Avenue in New york.

At 22, I was enjoying a dream job, learning the the inner workings of being an exhibit account executive and looking to Gold Buyers Irvine CA the long run when, unsuspectingly, ECI was sold to IVEL, which is today part of Exhibit Group. IVEL then moved the ECI plant to Brooklyn, New york. For me personally, it was unreasonable to work in and happen to be Brooklyn as I still enjoyed living an nearly carefree and independent lifestyle within my parents' home in Bergenfield, New jersey, where I grew up. But if moving out for a job was a necessity, I thought moving to California might be a much better choice.

With an eye for adventure, travel, and an urge to start out fresh, I sent a resume out to Stewart Sauter, an exhibit builder and show decorator in San francisco bay area. I was hired after having a great interview. I had contracted Stewart Sauter often in the past to setup and dismantle Olivetti Underwood's exhibits and had established an excellent working relationship with Mr. Tony Panacci, who I would work for. My job was supervising the setup, servicing, and dismantling of exhibits provided for Stewart Sauter from exhibit houses from through the entire country.

My tenure in San francisco bay area was short-lived, nevertheless , because while establishing exhibits at the Fall Joint Computer Conference at Brooks Hall, I met Mr. Del Kennedy, Advertising Manager at UNIVAC Division of Sperry Rand. He ended up offering me work as their Corporate Trade Show Exhibits Coordinator in Bluebell, Pennsylvania.

Obtaining the opportunity to jump from the vendor side of the business to the client side was a dream I had developed when i watched the whole staff at Exhibit Craft organize and tidy up the shop in preparation for one of its client's visits. 1 day I thought to myself, "Someday I want to function as client. "

UNIVAC built and sold computers. Their trade show exhibit philosophy was to use live theatrical presentations, developed by the highly talented Hardman and Associates from Pittsburgh, PA, showing just what computers could do. Karl Hardman and Marilyn Eastman, creators of the cult film "Night of the Living Dead, " developed scripts, scenery, and AV materials, and hired and trained actors and a complete professional production crew to effectively present UNIVAC's computer presentations. We staged the presentations on an hourly schedule in a theater with seating for about 60 visitors. When the presentation ended, the doors would open and visitors would walk via a display area where salespeople, managers and technical support professionals made personal product presentations, answered questions, and filled out sales lead forms for additional information or sales calls.

UNIVAC's marketing experts understood early on that in reality some type of computer was only a machine and that it was the energy of its various software applications that made the absolute most sense to booth visitors. In the usually cacophonous trade show exhibit environment, getting attention and making prospects and customers comfortable while sharing complicated and frequently esoteric information required total control of the exhibit environment.

A year later I accepted employment with Memorex (which stood for Memory and Excellence) in Santa Clara, California, as their Corporate Manager of Trade shows and Exhibits. This included supporting their Video Tape, Computer Media, Office Products and services, and Computer Peripheral business units. Right after arriving, Memorex decided to launch new audiotape products and I began focusing on their introduction at The Consumer Electronics Show in Chicago.

The online strategy for this crucial first trade show exhibit was to facilitate a dynamic live demonstration presenting the audible differences between new Memorex cassettes and the thing that was then in the marketplace. We needed to show prospects how Memorex cassettes would outperform recorded music in comparison with reel-to-reel 3M and BASF audiotape, which at the time dominated the world wide audiotape market.