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De MobileCells

Facebook Places, Facebook's location-based feature that launched in August of 2010, allows Facebook users to virtually "check into" a physical location mobile fitness marketing employing their smartphone. The goal of a virtual register is to share your physical location with your friends over the internet so that they may have a chance to encounter you face-to-face. Facebook Places is a competitor to other location based services such as Foursquare and Gowalla but has recently proven itself to be much more powerful from a mobile fitness marketing systems standpoint.

Organizations have been quick to use fitness email mobile marketing tool due to its low cost to cost-free operation fee along with its ability to help a brand go viral. Every user check in equates to a profile update and on average an opportunity for hundreds of Facebook users to see that update. Quite simply every user register acts being an advertisement on Facebook for the others to see. (Here can be an example below)