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You have to uncover what it really is that your clients or future clients are searching for in a personal trainer. There are plenty of personal trainers who skip this step and miss their chance to mobile fitness marketing systems draw in more business. If you should be wise, you may not repeat their mistakes.

The word "research" probably brings to mind men with gray hair and thick glasses who probably have not had a shower in weeks, poring over dusty old books - in a nutshell, mind-numbing tedium. Since you're a mobile fitness marketing, you probably decided on your job because you're passionate about health, action and client contact - not as you want to sit in front of a computer crunching numbers until your teeth hurt.

There's no way around it: if you want success, you'll need a marketing plan, and when you want a marketing plan, you'll need to research the fitness market. Market research could be the only way you'll be able to discover what your clients look for in a personal trainer, what areas your competitors excel in and what their weaknesses are, and what strategies fitness email marketing you need to bring customers to your door.